Personal Data Policy

Troax Group AB, along with our subsidiaries, takes responsibility for managing your personal data. Our global presence demands rigorous data protection standards, which we maintain through comprehensive procedures and safeguards across all our operations. When you share information with any Troax entity, you’re protected by these consistent standards worldwide.

Your digital interactions with Troax generate valuable information that helps us improve our services. When you visit our website or use our online platforms, we automatically collect technical data such as your device information. This technical information serves multiple purposes: it helps us protect our services from unauthorized access, enables us to optimize your browsing experience, and allows us to develop more user-friendly interfaces. If you participate in our events or agree to be featured in our case studies, we may also collect and use photographs, but only with your explicit permission.

We maintain comprehensive records of our business relationships to provide consistent, high-quality service. These records include your purchase history, which helps us understand your preferences and requirements. We document our support interactions and communications to ensure we can provide informed assistance whenever you need it. This historical context allows us to serve you more effectively and maintain a productive long-term business relationship.

With your consent, we share updates about our products, services, and industry developments. Our marketing communications include newsletters, event invitations, and important product announcements. We carefully consider what information will be most valuable to you in your professional role. You maintain control over these communications and can modify your preferences or withdraw consent at any time through the unsubscribe link included in every marketing email.

We continuously analyze how our digital platforms are used to enhance your experience. This analysis helps us identify areas for improvement, streamline navigation, and develop features that better serve your needs. Our website optimization efforts focus on creating a more intuitive and efficient platform for all users while maintaining robust security measures to protect your information.

We and our business partners use technologies, including cookies, to collect information about you for various purposes. You control how these are used:

– Accept all cookies
– Choose specific purposes
– Withdraw consent anytime via the icon at bottom left of our website

We maintain your information for specific periods aligned with both legal requirements and business needs. For active customer relationships, we retain records for the duration of our engagement plus seven years to comply with accounting and legal obligations. Marketing contacts remain in our database until consent is withdrawn, while website analytics data is kept for 26 months to enable meaningful trend analysis. When information is no longer needed, we follow secure deletion procedures to protect your privacy.

As a global organization, Troax operates across multiple regions including Europe, Asia-Pacific, North America, South America, and Australia. Troax Group AB, based in the EU/EEA, serves as the primary data controller, while our regional entities act as data processors. When we transfer data between regions, we implement Standard Contractual Clauses and robust security measures to ensure consistent protection of your information worldwide.

Your information’s security is our priority. We employ multiple layers of protection, including advanced encryption for data transmission and storage, strict access controls limiting data visibility to authorized personnel, and regular security assessments to identify and address potential vulnerabilities. Our staff undergoes regular training on data protection practices, and we maintain incident response procedures to address any security concerns promptly.

We respect and uphold your data protection rights. You can request access to your personal information, ask for corrections to inaccurate data, or seek deletion of your information where appropriate. We also support your right to restrict processing, transfer your data to other services, and object to certain types of processing. When you exercise these rights, we respond within 30 days, providing clear information about our actions.

Our services target business professionals and are not intended for individuals under 16 years of age. If we discover we’ve inadvertently collected information from minors, we promptly remove this data from our systems.